Growth Is Not Cash

Rishad Ismail on working-capital discipline, building an IPO-ready organization and turning finance technology into real-time decisions.

Rishad Ismail

Director of Finance, Al Rashid Trading & Contracting Company

Revenue growth can make a business look stronger at precisely the moment its liquidity is becoming more fragile. For Rishad Ismail, the finance leader’s role is to expose that tension early - and build the reporting, controls and operating discipline that allow growth to become cash. In this conversation with The Leadership Gazette, Ismail discusses overtrading, IPO readiness, working-capital optimisation, SAP-enabled decision intelligence and why the hardest part of ERP transformation is rarely the technology.

1. You have built your expertise across capital structure, working capital and IPO readiness. Which area requires the greatest strategic attention during a company’s growth phase, and why?

Working-capital management requires the greatest strategic attention during a company’s growth phase, although it must remain aligned with the corporate capital structure and strategic initiatives such as an IPO. A company may report strong revenue and profit growth while simultaneously experiencing increasing pressure on cash. Top-line and bottom-line growth can blind management to working-capital constraints and bottlenecks. Receivables, inventory, supplier commitments and operating expenses typically increase ahead of cash collection as revenue expands. Converting growth into sustainable free cash flow therefore becomes critical. The immediate priority is to establish disciplined cash conversion, optimise receivables and inventory, negotiate appropriate vendor terms and closely monitor the cash-conversion cycle. This provides the liquidity required to fund organic growth without unnecessarily increasing leverage or diluting shareholders. Without that discipline, rapid expansion can produce a liquidity crisis through overtrading. A company must also determine its optimal capital structure by maintaining an appropriate mix of debt and equity. The objective is to preserve sufficient financial flexibility while minimising the cost of capital and avoiding excessive leverage. Important as that is, it generally requires less immediate attention than working-capital management during growth. IPO readiness becomes relevant when existing shareholders intend to monetise part of their equity or when the organisation needs capital for major projects. Preparation should begin well before a potential listing. However, IPO readiness is ultimately an outcome of building a scalable, well-governed business rather than the primary focus during the earlier stages of growth. Strong working-capital discipline creates the financial flexibility to optimise the capital structure and, when appropriate, provides a much stronger foundation for a successful IPO.

2. When preparing a business for an IPO, what financial and organizational foundations should leadership establish well before entering the market?

IPO readiness is a prolonged, multi-year transformation rather than a transaction-driven exercise. The objective is to ensure that the business can withstand scrutiny from investors, regulators, auditors and the public market while continuing to operate effectively. Leadership should begin with robust financial reporting and controls. The company needs timely, accurate and audit-ready financial statements supported by sound accounting policies, internal controls and documented processes. Predictable performance and forecasting are equally important. Management should have credible budgeting, forecasting and long-range planning processes. Investors will expect leaders to explain historical performance, growth drivers, profitability, cash flow and the assumptions underpinning future guidance. The business should also demonstrate strong cash-flow and working-capital discipline, including effective cash conversion, disciplined capital expenditure and appropriate balance-sheet management. Corporate governance must mature before the listing. This includes an effective board structure, appropriate committees and clear governance policies, together with the accountability and transparency expected of a public company. Risk management cannot be left until the prospectus is being prepared. Material financial, operational, regulatory, cybersecurity and business risks should be identified, with formal mitigation frameworks and tested internal controls. Management also needs a credible equity story supported by consistent KPIs. The investment proposition should clearly explain the company’s growth and earnings potential, while the financial model and operating measures must be understandable to both management and investors. Finally, an experienced IPO team should be established early, including finance leadership, legal counsel, auditors, investment banks and other advisers. Data rooms, due diligence, historical financial information, tax structures, related-party matters and material contracts should be addressed well before filing.

The critical principle is that a company should operate as though it were already publicly listed before it enters the market. Waiting until the formal process begins increases cost, execution risk and the likelihood of delay.

3 . Working capital can significantly influence both growth and resilience. Which strategies are most effective for improving liquidity without restricting business momentum?

The objective is not simply to reduce working capital. It is to optimise its components, shorten the cash- conversion cycle and preserve both revenue growth and stakeholder relationships. The most effective approach is to release cash from inefficient processes, improve the quality and predictability of cash generation, and reinvest that liquidity in the areas offering the highest returns. Receivables can be accelerated without cannibalising sales by establishing clear credit policies and payment terms; classifying customers according to creditworthiness and payment behaviour;strengthening collections and dispute resolution; and using early-payment incentives selectively where the economics make sense. Inventory should be linked to realistic demand planning rather than ambitious revenue targets. Companies need to identify slow-moving and obsolete inventory early, establish SKU- and product-line targets, and improve coordination among sales, operations, procurement and finance. Payables require segmentation rather than indiscriminate extension. Supplier terms should reflect strategic importance, relationship history, bargaining power and total cost. Extending every supplier can damage continuity precisely when the business needs resilience. Cash conversion should become a company-wide KPI. Measurable targets for collections, inventory levels, supplier payments, the cash-conversion cycle and operating cash flow should carry accountability across sales, procurement, operations and finance. Scenario planning is also essential. A quarterly rolling cash-flow forecast gives management early visibility of liquidity pressure. Scenario, simulation and sensitivity analyses across revenue growth, collections, inventory requirements and supplier payments allow leaders to respond before a constraint becomes a crisis. Ultimately, a strong working-capital model gives management both liquidity and strategic flexibility, allowing the company to continue investing in growth while remaining resilient during market volatility.

4. With SAP S/4HANA and SAP Analytics Cloud becoming increasingly powerful, how can organizations move from traditional financial reporting to genuine real-time decision intelligence?

ERP systems such as SAP S/4HANA and analytics platforms such as SAP Analytics Cloud should not be implemented merely to record accounting entries or produce reports faster. Their purpose is to make processes more efficient while preserving control and enabling faster, better management decisions with greater confidence. The first requirement is to rationalise fragmented operating and financial systems into an integrated digital platform. Connecting legacy systems within a single ERP reduces reconciliation between the ERP, spreadsheets and multiple reporting databases, creating a more reliable source of truth. Dashboards should continuously monitor performance by highlighting variances and emerging trends rather than presenting management with large volumes of undifferentiated data. Leaders need real-time visibility into revenue, gross margin, expenses, cash, receivables, inventory and profitability instead of waiting for month-end reporting packs. Financial and operational drivers should be integrated by using the full capabilities of the ERP and analytics platforms. The ERP should remain the primary source of trusted data for the analytics layer, giving management a holistic view of the organisation and its underlying processes. Forecasting and scenario modelling should also become part of routine decision-making. The analytics framework can support rolling forecasts, driver-based planning and sensitivity analysis, allowing management to assess quickly the financial implications of changes in pricing, volume, headcount, capital expenditure, operating expenses, interest rates or working-capital assumptions. Most importantly, organizations must build a culture of action rather than analytics alone. Every major KPI should have a clearly defined owner, threshold, expected response and escalation mechanism. TheCFO must ensure that insights generated by the system provide a basis for commercial, operational and investment decisions.

5 . What are the biggest challenges organizations face when transforming finance processes through ERP, and how can leaders overcome them?

The biggest ERP-transformation challenges are rarely technological. Technology can be implemented; the more difficult task is changing processes, behaviours, data ownership and management discipline around it. A common problem is the absence of clear business ownership. ERP programmes can become IT-led implementations rather than organisational transformations, while other departments perceive them as somebody else’s technology project. Finance, operations, procurement and commercial leaders need to own the future-state processes and outcomes. Strong executive sponsorship, clearly assigned process owners and measurable business benefits should be established from the outset. The CFO must be an active sponsor rather than simply the recipient of a new finance system. Another mistake is replicating legacy processes: carrying inefficient practices forward and automating them in the new ERP. Processes should be standardised wherever possible and customised only where a compelling business or regulatory requirement exists. Data quality and governance are frequently underestimated. Customer, supplier, material, fixed-asset, chart-of-accounts, profit-centre and cost-centre data can undermine an otherwise successful implementation. Organizations should assign data ownership early, cleanse legacy data before migration, define governance standards and treat data quality as an ongoing responsibility rather than a one-time exercise. Change management and user adoption create another challenge. Employees may resist because they are comfortable with spreadsheets, manual workarounds and familiar systems; some may also fear that the new technology threatens their jobs. Even an excellent ERP will fail to deliver value if users continue operating outside it. Leaders should involve key users early, explain the rationale for change, provide role-specific training, address job-security concerns honestly and measure adoption after go- live. Finance transformation also fails when departments optimise individual activities without considering the complete value chain. End-to-end processes such as order-to-cash, procure-to-pay, record-to-report and plan-to-perform should be designed with cross-functional KPIs and accountability. Finally, organizations often underestimate the post-go-live phase. They invest heavily in implementation but insufficiently in stabilisation, process optimisation, analytics and benefit realisation. A structured post-go-live roadmap should track outcomes such as a faster month-end close, fewer manual journal entries, improved cash conversion, greater forecasting accuracy and lower transaction costs.